74 km. Done. 🏁
2nd in my age group 🥈
✓
Finisher! 🎉
About two hours, line to phone
While the pride is still fresh. You decide when the finisher email goes out.
For endurance event organisersFor endurance event organisers
Turn your finishers into your marketing engine
Every finisher gets their own customized card with name, time and route details. You choose the design, we do the rest.
You're missing the best moment
Your finishers are your best advocates. Give them something to share.
Today the finish line ends in a results link and a certificate nobody downloads.
finishcard gives every finisher their own beautifully designed card they want to share immediately.
Designs
Pick a design, we do the rest
Ready-made designs for trail, road, ride and tri, auto-filled for every single finisher with their own name, time, stats and route. Your link and sponsors on every card. Tap any card to see it full size.
How it works
Three easy steps
You choose a design. We take care of the results, pulled straight from your timing provider or sent to us in any format. No software to learn.
01 Choose
Choose your designs
Pick from our ready-made formats, or a custom design branded to your event. We handle the data: pulled straight from your timing provider, or sent to us in any format.
02 Send
We build, you send
We auto-fill a personalised card for each finisher (name, time, stats and route) in your chosen design. You paste one URL into the post-race email you already write.
03 Share
They share
Finishers download the cards and post them to their circles, marketing next year's race to everyone who follows them.
Why it works
A friend’s post beats any ad
Athletes find their next race through people they trust. A finishcard in a club chat doesn’t look like advertising. It looks like a friend saying “look what I just did.”
58%of finishers share their card. Five places one card travels, the same afternoon.
~350 people per shared card
The people around an athlete tend to be athletes too: your most likely next entrants.
A report after every event
Downloads, shares, reach, and the registration value it drove.
Ridgeline 502,340 finishers, Sep 2025
Sample report, estimated1,849Cards downloaded
1,404Shares (60%)
491KEstimated reach
442Next-year sign-ups
€30,940
Registration value generated442 sign-ups × €70 average entry fee
Where they shared
- WhatsApp status34%
- Instagram story26%
- Strava feed18%
- Running club12%
- Other10%
Share rate vs. trail events with 500 to 3,000 finishers
avg 47%you 60%
Top 25%of comparable events
Estimated from card opens plus typical share and reach rates. Benchmarks are directional today and get sharper with every event we measure.
Any results format
CSV, timing export, PDF, even a scan. Or we pull the results from your timing provider.
Pricing
Two plans. Pay per event.
Standard
€199per event
+ €0.79 per finisher
Pick any of the ready-made designs. Every finisher gets their own card. Nothing to install.
- Any results format: CSV, timing export, PDF, scan
- All 12 designs to choose from
- All distances and races of your event
- Cards ready about 2 h after the last finisher
- Share report after the event
- GDPR-compliant, DPA included
Custom
€1,999one-time design
+ €0.79 per finisher
We design a card system around your event's identity.
- Everything in Standard
- A custom design made only for your event
- Future editions at Standard price
Both plans start with free samples, so you see your cards before you commit.
What word-of-mouth is worth to you
Set your finisher count and entry fee. These are estimates based on typical share and sign-up rates; your real numbers depend on your event.
Plan
The slider goes up to 50,000 finishers. Type the number for an exact figure.
Used to value the sign-ups.
- Cards shared58% of finishers
- People reached~350 per shared card
- –
- Consider your race3% of people reached
- –
- Next-year sign-ups3% of those considering
- –
- Potential registration revenue
- –
- Your finishcard cost€199 + €0.79 per finisher
- –
Estimates only, not a guarantee. Based on a 58% share rate (65% for custom designs), ~350 people reached per share (custom: ~400) and 3% consideration and sign-up rates. Swap in your own numbers after your first event.
About
Organiser. Finisher. Marketer.
Hi, I'm David. I spent years in marketing at Red Bull, organised events with over 250,000 finishers per year, and now lead marketing at a tech startup. I've stood in the org tent on race morning, fixing last-minute issues, and on start lines as a competitive athlete, hoping my training would pay off. I work with a handful of races at a time and make your first cards myself, so nothing is left to chance on race day. Get in touch and let's turn your finishers into your marketing engine!
FAQ
Frequently Asked Questions
Who is finishcard for?
For organisers of endurance events: road running, trail, triathlon, gravel and cycling races, from a few hundred to many thousands of finishers. You book finishcard for your event; your finishers simply receive their card.
What do you need from us?
Before the event, we need you to choose a design and layout, and the level of detail you want to include on your card. Then we need a link to your results page or timing provider. That is all.
How fast do finishers get their card?
The cards are ready about two hours after your last finisher crosses the line. You decide when your finisher email goes out.
Do finishers need an app or an account?
No. They open the link in your email and download their card, sized for stories, status updates and chats.
We have several distances. Does that cost extra?
No. All distances and races of your event are included in one price.
How do you handle data protection?
Results are processed under GDPR, and a data processing agreement (DPA) is included in both plans.
What does the free sample include?
Tell us your event and we send you sample cards for it in the designs you like. No commitment, no payment details.
Give your finishers something worth sharing
Organising a race? Tell us your event and we'll send you free sample cards.
Got it, thank you
We'll send your sample cards by email. Keep an eye on your inbox.