Turn your finishers into your marketing engine

Your finishers are already your best marketers. Give each one a personal card with their own name, time and route, and they'll sell next year's race to every friend, follower and family group, for you.

Built for endurance race organizers. Tell us your event and we'll send you free card designs.

You're missing the best moment

Thousands of proud finishers, only a handful share their own pics.

Today the finish ends in a results link and an old-school certificate nobody downloads. There's a better solution: finishcard gives every finisher their own beautifully designed card they want to share immediately.

The cards

Pick a design, we do the rest

Ready-made designs for trail, road, ride and tri, auto-filled for every single finisher with their own name, time, stats and route. Your link and sponsors on every card. Tap, drag or use the arrows to browse.

How it works

Three easy steps

You choose a design. We take care of the results, pulled straight from your timing provider or sent to us in any format. No software to learn.

01Choose

Choose your designs

Pick from our ready-made formats, or a custom design branded to your event. We handle the data: pulled straight from your timing provider, or sent to us in any format.

Your results are in 🏁
</>  one line of finishcard
02Send

We build, you send

We auto-fill a personalised card for each finisher (name, time, stats and route) in your chosen design. You paste one line of code into the post-race email you already write, and send.

Finisher! 🎉
❤️ 👏 12
03Share

They share

Finishers download the cards and post them to their circles, marketing next year's race to everyone who follows them.

Why it works

A friend's post beats any ad

Athletes find their next race the way they find everything now: through people they already trust. A finishcard in a WhatsApp group or a club chat doesn't look like advertising. It looks like a friend saying "look what I just did." That closeness is exactly why it converts.

58%of finishers share their card
~350people reached per shared card
~2hfrom finish line to phone

Social and word-of-mouth are now among the top ways athletes discover their next race, ahead of ads and growing every year.

TC
Trail crew23 members
Carmen
Finisher! 🎉14:32
❤️ 👏 🔥 12
MarcHuge congrats! Where can I sign up for next year? 😄14:39
the sign-up link is right on the card 👈14:40
F
Family ❤️5 members
Tim
Made it! 🎉14:32
😍 ❤️ 5
MomSo proud of you!!! 😍❤️14:39
Dad: sending this to everyone 😄14:40
RichardToday, 2:31 PM
D
dusanka.vuleta2h
Send message
CM
Christian MüllerToday at 1:32 PM
Triathlon Basel, Olympische Distanz 🏔️
Swim26:51
Bike1:08:48
Run42:58
👍 48💬 6
Marc Where do I sign up? 😄

Peers, not influencers

You're not renting a stranger's audience. You're reaching the small circles around every finisher: their running club, their training partners, their family chat.

Small circles carry more weight

A nudge from someone you actually know beats any sponsored post. Proximity is the trust, and it's the one thing a marketing budget can't buy.

Their circle is your exact audience

The people around an athlete tend to be athletes too. Every share lands in front of your most likely next entrant, a lookalike of the athlete who already chose your race.

The report

See detailed results after each campaign

Every event comes with a report: how many finishers claimed their card, how far it travelled, and what that reach is worth to your next edition.

Ridgeline 502,340 finishers, Sep 2025
Estimated
1,849Cards downloaded
1,404Shares (60%)
491KEstimated reach
442Next-year sign-ups
€30,940Registration value generated
Shares in the 14 days after the finish
Where they shared
WhatsApp status
34%
Instagram story
26%
Strava club
18%
Running club
12%
Other
10%
How you compare: trail events, 500 to 3,000 finishers
Share rate vs. comparable events
avg 47%
you 60%
Top 25%of comparable events
Estimated from card opens plus typical share and reach rates. Benchmarks are directional today and get sharper with every event we measure.
Pricing

Standard or custom, your choice

Both include production, delivery within hours, and support on race day.

Standard

€199
per event, + €0.79 per finisher

Results in any format, or pulled straight from your timing provider. Every finisher gets their own personalised card. Nothing to install.

  • Any results format: CSV, export, PDF, scan
  • 8 preset designs, filled per finisher
  • All distances and races of your event included
  • Delivered within hours of the last finisher
  • Burst-capacity handling for mass finishes
  • Share analytics for your race
  • GDPR-compliant processing, DPA included
Try For Free

No contract. Tell us your race and we'll come back with a card before you commit.

Custom

€1,999
one-time design, + €0.79 per finisher

We design a card system around your race's identity. Yours for every future edition.

  • Everything in Standard
  • Your own unique design, built for your race
  • Sponsor placement to your specification
  • Design carries forward to future editions
  • GDPR-compliant processing, DPA included
Try For Free

No contract. Tell us your race and we'll come back with a card before you commit.

The math

What word-of-mouth is worth to you

Move the slider to your finisher count. These are estimates based on typical share and sign-up rates. Your real numbers depend on your event.

Slides 50–500 by 50, 500–1,000 by 100, then up to 10,000 by 1000.
Used to estimate registration revenue generated.

Estimates only, not a guarantee. Based on a 58% share rate (65% for custom designs), ~350 reach per share (custom: ~400), and typical consideration and sign-up rates. Swap in your own numbers once you've run your first event.

0.79
per finisherPlus a base per event (see pricing). A few cents per athlete to turn each one into a marketer for next year's race. See your event's full cost, and what it generates, above.
David Dietrich in the mountains
About

Organiser. Finisher. Marketer.

Hi, I'm David. I spent years in marketing at Red Bull, organised endurance events with over 100,000 finishers a year, and now lead marketing at a tech startup. I've stood in the org tent on race morning and on start lines as a competitive athlete, and I'm convinced the proudest moment in racing deserves better than blurry pics and generic PDFs. I work with a handful of races at a time and make your first cards myself, so nothing is left to chance on race day. Based in Tyrol, Austria.

Give your finishers something worth sharing

Tell us your event and we'll send you free custom card designs.

Free to try. We'll send you card designs for your event, no strings.

Try For Free